Ignite Alliance | Blog

AI іѕ "Thе ѕсіеnсе of mаkіng and dеѕіgnіng іntеllіgеnt mасhіnеѕ, especially іntеllіgеnt рrоgrаmѕ"

- John McCarthy, the father of Artificial Intelligence

Artificial іntеllіgеnсе is a way оf mаkіng a соmрutеr rоbоt оr software thіnk іntеllіgеntlу lіkе humans і.е thе concept of hаvіng mасhіnеѕ "thіnk like humаnѕ". AI has already had a hugе еffесt оn уоur lіfе. Whеthеr you аrе аwаrе оr not, іt hаѕ аlrеаdу іnfluеnсеd your lіfеѕtуlе аnd іt іѕ vеrу muсh lіkеlу tо grow іn the соmіng уеаrѕ. Take Siri or Google assist as an example.

Not often do we find digital marketing agencies embracing complex technologies such as machine learning and personality insight awareness to assist in generating new sales opportunities. Well, not until now anyway.

Grants can be a good boost to your company’s bottom line via rebates. However, it is best to remember that governments set up grants as a sum of money to help its funding body deliver programs on the ground. This includes a whole suite of economic benefits to help grow jobs, research and development for new products and services as well as marketing goods overseas.

Last week, marketers and business owners gathered in Sydney for Grow with HubSpot to discuss marketing and its future. 

You probably know that a significant proportion of new business comes from referrals. And up until now, it is the business that has had to drive it.

At Ignite Alliance, we’re always looking for new, innovative solutions that we can bring to you that will enhance your business.

Find out how to become one of the hunreds of Australian companies taking advantage of the Export Market Development Grant (EMDG).

If you’re growing your business internationally and incurring expenses in the process, you may be eligible to claim back these costs through the Export Market Development Grant (EMDG) facilitated by AusTrade.

Necessity was the driver for one Hunter businesswoman’s innovation that has disrupted the automotive after-market industry.

When Rachael Sheldrick used her corporate marketing skills to drive a run-down mechanical workshop into a thriving business, she never imagined it would lead to her launching a business in North America.

THE LATEST ATTACKS on internet security have been caused by ransomware. Ransomware is software which does not allow you to use your PC and makes users pay a ransom to receive access to their files. This article will detail some basic facts about ransomware and how you can avoid being affected by ransomware.

Future Proof your Business by Automating and Integrating

Businesses that are ticking along happily, showing minimal growth, are much easier to run than businesses facing significant growth. With a stable business, you just keep doing what you're doing. With a business doubling in size every year or two, you have to rebuild your processes constantly.

The Federal Government has announced its Budget for 2017-18. And Chartered Accountants ANZ believe this budget indicates that the government is in a state of readiness for an earlier than expected Federal Election.