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Having a website became standard for every business years ago. That same process is just beginning for chatbots. The use of artificial intelligence in sales and marketing is going to become a revolution in e-commerce.

Chatbots are evolving significantly, thanks to the artificial intelligence (AI) and natural language processing (NLP) engines that power them. They're become very sophisticated and flexible tools that can help you automate a number of your business processes.

Aside from being a natural fit for helping with customer queries, AI-powered chatbots can also be part of your marketing strategies and help direct your customers gently through your sales funnel. Here are some ideas on how chatbots can fit into your marketing strategy:


1 - Offer your audience a personalised experience.

Interacting with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.

When a user engages with a customer enquiry, the chatbot can answer it accurately and take the conversation a step further by offering personalised advice based on the customer's history and preferences.


2 - More engagement capacity.

Chatbots not only engage with your customers, they also keep them. Unlike other forms of marketing, this means that chatbots keep your customers entertained for longer. For example, you grab your audience's attention with a video. While this video may be very engaging, once it finishes, there’s not much more to offer.

A chatbot can get your audience's attention and learn from the interaction, allowing it to send relevant information regarding your brand, products, and services. Essentially, it's able to up-sell and cross-sell in a personalised, conversational, and engaging way.


3 - Reach a broader audience.

Because chatbots are on 24/7, they're able to interact with a different audience at different ties of the day, often outside your normal business hours. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.


4 - Gather and analyse customer data.

A chatbot offers the perfect opportunity to gather feedback from customers. Unless there's an incentive, people don't often spend time completing surveys. A chatbot softens the approach to gathering feedback by naturally introducing questions into their conversations.

Plus, with the right machine learning tools, your chatbot can analyse feedback and other information it gathers from users, giving you more insight into what your audience truly wants. This provides the direction to adapt your marketing strategy in an agile manner to become more focused on your customer's needs, thus creating more of an inbound marketing approach.


5 - Send the right notifications.

Consumers don't like to be hammered with emails, texts, and other notifications every time something happens regarding your business, products, or services. Because chatbots are able to gather and analyse data, they're able to send personalised notifications that are relevant to each user.


Rethink how you approach sales and marketing


6 - Make communicating with your brand more fun.

While chatbots can deliver quality information to customers, they can also make their interactions fun. An example of this is would be Whole Foods' chatbot. The chatbot allows consumers to search for recipes through Facebook Messenger using simple emojis.

This type of chatbot makes your marketing more fun and interactive, leaving a lasting impression on the user. It can also increase the number of visitors to your website by sharing links to your relevant blog posts and other pieces of content.


7 - Automatically become proactive.

Brands often have a passive approach to customer interactions. They only engage with their audience once a consumer has contacted them first. A chatbot automatically sends a welcome notification when a person arrives on your website making the user aware of your chatbots presence. This makes you seem more proactive, enhancing your brand's reputation and can even increase interactions, having a positive effect on your sales numbers, too.


8 - Move your customers through the sales funnel.

Lead nurturing is an essential part of every company's marketing strategy; unfortunately, it's also extremely time-consuming. Chatbots allow you to gather the information you need to then create personalised messages that can help guide your users through their buyer's journey.

To make your chatbot lead-nurturing campaigns as effective as possible, gather the information you need and conduct some split testing on your personalised messages. With this, you'll be able to tailor your marketing efforts to each and every lead that visits your website.


9 - Keep your perceived presence fresh.

Expecting your sales team to be able to answer every single inquiry on your website within 5 minutes is not always realistic. With a chatbot, you're making yourself available to consumers 24/7.


10 - How to create your own AI-powered chatbot.

While the thought of creating an AI-powered chatbot may seem daunting, chatbot-building platforms like Agent Q actually make the task easier. With proper guidance from one of our legendary Ignite engineers you can create a chatbot in a matter of minutes without spending a fortune on developing it, and without any coding knowledge whatsoever.


In Summary...

Messaging applications have become the top destination for brands to reach consumers; it's no surprise why chatbots have become so popular. By implementing a chatbot into your marketing strategy, you'll be able to learn about your audience, tailor your marketing efforts, reach new consumers and monetise your website.

Since adding AI to our client's website to support their sales team, we have already converted 10-12 leads within a 2-week period. All in which converted after business hours!

If you would like a free trial of our chatbot to leverage AI and improve your sales funnel, give us a call on 1300 22 46 86 or check out the offer here.


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Topics: Technology, Marketing

Lisa Andrews

Written by Lisa Andrews

Lisa Andrews, after experiencing adversity in her life, decided to focus on positive momentum, intent on taking part in global conversations to make the world a better place. Having a data, engineering and financial background, she is on a mission to pave the way to give everyone a fair start in life and to maximise human potential. A serial entrepreneur, in 2018 Lisa won the Hunter Outstanding Young Entrepreneur of the Year. She is founder and part owner of several companies that all focus on profit with purpose. Lisa is currently working on projects with Singularity University, the United Nations, ACTAI, the Extreme Tech Challenge, Arm, Treasure Data, 2030vision.com, Ocean Elders, Unicef, EO, GSEA and others. Lisa's focus is on projects that aim to solve the world's greatest challenges using exponential technologies, beginning with achieving the UN Sustainable Development Goals. Lisa is passionate about creating a vision for the world for the next 100 years. In her spare time you’ll find her reading, travelling to exotic locations or kite surfing.

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