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Last week, marketers and business owners gathered in Sydney for Grow with HubSpot to discuss marketing and its future. Filled with influencers and experts in the marketing sphere, it's given the audience valuable insights on marketing and its future.

The event featured speakers such as HubSpot's Head of Growth & SEO Matthew Barby, LinkedIn's Head of ANZ Marketing & Sales Solutions Ben Eatwell, and Jeff Bullas, just to name a few. 

 

Our Favourite Insights from #GrowWithHubSpot

 

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  • Marketing is agile, it no longer sits in the corner
  • Diminishing email marketing to rise of AI in marketing and sales (i.e. chatbots)
  • Data driving strategy and growth
  • Looking at problems in various angles to find the right solutions is essential

 

Financially Focused Marketing Solutions

 

The Profit Funnel

The IGNITE team was able to take part of the conversation. Presenting at one of the partner sessions, our CEO Wayne Banks & COO Lisa Kernes have shared insights from their unique position in several disciplines of business including marketing and finance. Mainly centred on financially focused marketing, they showed the audience on utilising the HubSpot methodology to calculate ROI on your marketing efforts. Along with this, they presented how to win with the accountant through presenting the measurements of marketer's results and building a better relationship with them.

 

The duo shared their special ROI calculator showing how a 10% increase in traffic or a 1% increase in your conversion rate will impact your company's profit. Making this a great tool to pitch an increase in marketing spend to you accountant or CFO.

 

get your roi calculator

 

Topics: Marketing

Lisa Andrews

Written by Lisa Andrews

Lisa Andrews, after experiencing adversity in her life, decided to focus on positive momentum, intent on taking part in global conversations to make the world a better place. Having a data, engineering and financial background, she is on a mission to pave the way to give everyone a fair start in life and to maximise human potential. A serial entrepreneur, in 2018 Lisa won the Hunter Outstanding Young Entrepreneur of the Year. She is founder and part owner of several companies that all focus on profit with purpose. Lisa is currently working on projects with Singularity University, the United Nations, ACTAI, the Extreme Tech Challenge, Arm, Treasure Data, 2030vision.com, Ocean Elders, Unicef, EO, GSEA and others. Lisa's focus is on projects that aim to solve the world's greatest challenges using exponential technologies, beginning with achieving the UN Sustainable Development Goals. Lisa is passionate about creating a vision for the world for the next 100 years. In her spare time you’ll find her reading, travelling to exotic locations or kite surfing.

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