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As marketers, we spend a lot of time writing strategies about how businesses can adapt to the constant state of change that characterises the digital world and inbound methodologies. But often reality gets in the way of our goals.

The Evolution Of The Strategic Chief Marketing Officer

The challenge when it comes to all of that change is on marketing executives to learn the ins and outs of new technologies and run the business, while still prioritising growth and big-picture branding tactics. And according to a recent survey from the CMO Council, there's a significant disconnect between what CMOs know they should be focusing on and what they're actually spending their time on.

In fact, while 48% of CMOs surveyed knew they needed to spend time developing strategies for long-term growth, in reality, 45% of CMOs said they spent their time reviewing budgets, approving content and campaigns, and evaluating marketing plans.

Check out the infographic from the CMO Council below to learn more about how CMOs are spending their time, what they're accomplishing, what they're neglecting, and how marketers can shift priorities to help the entire team.

You can also download a full report on the State Of Inbound 2016 right here...


look at the report 




You can download the full report on the State Of Inbound 2016 right here...


look at the report


Topics: Marketing

Lisa Andrews

Written by Lisa Andrews

Lisa Andrews, after experiencing adversity in her life, decided to focus on positive momentum, intent on taking part in global conversations to make the world a better place. Having a data, engineering and financial background, she is on a mission to pave the way to give everyone a fair start in life and to maximise human potential. A serial entrepreneur, in 2018 Lisa won the Hunter Outstanding Young Entrepreneur of the Year. She is founder and part owner of several companies that all focus on profit with purpose. Lisa is currently working on projects with Singularity University, the United Nations, ACTAI, the Extreme Tech Challenge, Arm, Treasure Data, 2030vision.com, Ocean Elders, Unicef, EO, GSEA and others. Lisa's focus is on projects that aim to solve the world's greatest challenges using exponential technologies, beginning with achieving the UN Sustainable Development Goals. Lisa is passionate about creating a vision for the world for the next 100 years. In her spare time you’ll find her reading, travelling to exotic locations or kite surfing.

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