As marketers, we spend a lot of time writing strategies about how businesses can adapt to the constant state of change that characterises the digital world and inbound methodologies. But often reality gets in the way of our goals.
The Evolution Of The Strategic Chief Marketing Officer
The challenge when it comes to all of that change is on marketing executives to learn the ins and outs of new technologies and run the business, while still prioritising growth and big-picture branding tactics. And according to a recent survey from the CMO Council, there's a significant disconnect between what CMOs know they should be focusing on and what they're actually spending their time on.
In fact, while 48% of CMOs surveyed knew they needed to spend time developing strategies for long-term growth, in reality, 45% of CMOs said they spent their time reviewing budgets, approving content and campaigns, and evaluating marketing plans.
Check out the infographic from the CMO Council below to learn more about how CMOs are spending their time, what they're accomplishing, what they're neglecting, and how marketers can shift priorities to help the entire team.
You can also download a full report on the State Of Inbound 2016 right here...
You can download the full report on the State Of Inbound 2016 right here...